BT really need a new PR team. Why? Well what do you not say if you're a telecommunications service? The answer- "We need a communications diet", note diet not a feast. The British comms giants commissioned an international survey which found that a third of people feel "overwhelmed by communications technology and want to escape it."
The study, which was led by Cambridge University, involved interviews with families in the UK, US, Australia and China, with the aim of exploring the impact of the communications technology revolution on the human condition. It's a study that needs to be done, it's just strange that BT are involved, but Kudos for them for thinking beyond profit.
Professor John Clarkson said, "There is much discussion about whether communications technology is affecting us for the better or worse. The research has shown that communications technology is seen by most as a positive tool but there are examples where people are not managing usage as well as they could be."
BT most likely in an attempt to stop their customers going mad and bringing bad press to telecommunications have provided us with five rules for a healthy management of technology :
– Keep the tech in communal places at home so you’re still around ‘real people’
– Be aware of how much you’re using communications tech
– Set boundaries about how, when and where technology is used
- Set a good example for kids
– Find your balance
Ultimately the research takes the blame from technology to us. “The research revealed that technology itself is not the problem. Compare it to food. To stay healthy, you need to eat a balanced diet.The same is true when it comes to using technology; you need to find a balance which works for you" said Gavin Patterson, chief exec of BT Retail.
So what do you think? Do you need a diet?
One thought on “BT Call For ‘Telecommunications Diet’”
It’s a very good marketing ploy from BT. They make their money renting out ageing copper connections and ancient exchanges, systems that simply cannot keep up with the modern day expanse for bandwidth. They are well behind when it comes to fibre optic cabling and the more people take up cable the more they can move away from the ridiculous line rental that BT levies every month.
BT make billions a year on a system that was out of date 30 years ago which was probably when we finished paying for the system in real terms.
The more traffic, the more BT suffers, the more people leave them. Hence why they want it all slowed down.