When you think ketchup you think Heinz, when you think MP3-player you think Apple, and when you think photography, you think Canon.
The masters of the camera have now got the world’s most comprehensive system of interchangeable lenses.
Their new EF lens range designed specifically for the EOS Digital SLR offers everything from 14mm ultra wide angle to 600mm super telephoto lenses.
With 60+ lenses, amateur and professional snappers alike can find something to suit all their traditional photographic needs. Plus, it gives them the tools to peruse a truly original and creative shot.
Some of the lenses in the EF range include-
Landscape EF lenses with a focal length between 17mm and 24mm are great for that classic landscape shot.
Portrait Wide angle EF lenses accentuate extremities such as the nose.
Sports/Wildlife Lenses such as the EF 70-200mm f/2.8L IS II USM (below) with long reach, speed and built in image-stabilisers are the ones to use to capture once in a lifetime images like a falcon in flight.
The advanced optical technology at the core of Canon's hardware such as image stabilisers, zoom, hybrid I.S etc makes their lenses the must have choice.
So which one would you be tempted by and what would you do with it?
Imagine transforming music photography with one of the Marco lenses?
Something like the Canon EF-S 60mm f2.8 Macro USM would be perfect, with Approx. 96mm focal length (35mm format), a compact and lightweight design, high corner-to-corner resolution, contrast and image quality, fast auto focus with near-silent USM, full-time manual focus override, Super Spectra coatings and a large aperture.
The Macro lens is designed to bring small things into full-sized view (with a shorter focal length of 50mm to 60mm) in order to uncover detail that would be difficult to detect by the human eye and thus give new perspective to extremely minute subjects.
Macro is traditionally used to take photos of things like insects or the petals of a small flower.
But imagine a full-sized photo of a rock-star's hand in action. We'd see the wrinkles and the blisters, the time on the watch and the exact string the plectrum is plucking.
Being a huge music fan I like to take a few snaps at a gig to remember it by, but wouldn't it be great to capture the artist at work, in detail rather than a shaky, blurry smartphone photo of the stage or the crowd. If I had a Canon SLR and a macro lens, I'd take it to a gig and capture my heros at work as they play in front of my eyes. The macro lens would give me the tool to get further into the stage and photograph minute details like the labels on FX pedals, the scratches on the guitars, the songs on the set-list etc which I usually wouldn't see with my naked eyes and certainly wouldn't be able to normally photograph.
Check out the video tutorial below of the Canon EF Lenses in action:
To read more about the Canon EF Lenses or to check out the other hardware on offer go to their website here
