At 9.30am yesterday the world was taken by storm by yet another publicity stunt from Jordan – sorry, Katie Price – in a silly outfit overshadowing the very product she was trying to flog.

Ok, cynicism aside for a moment. Ms Price has launched her very own range of iPods, decorated with girly designs such as butterflies, stars and hearts laser carved into the casings. She’s designed the range herself in conjunction with design company CRi-8, and will be selling them exclusively through the Official Katie Price Website.