There has been lots of news and announcements about the mobile phone companies, like Orange and Vodafone, which have started to sell Apple’s iPhone now that O2’s exclusive rights have ended. What is really interesting is that now Tesco Mobile have announced that it will shortly introduce the iPhone 3G and iPhone 3GS in Tesco Phone Shops and online through Tesco Direct. Tesco, of course, is known for pricing everything competitively, but not only food, clothing and household goods but also electronic goods and mobile phones.