No one can say there haven’t been some ingenious viral videos out there, trying to attract you into buying whatever must have gadget is the latest to hit the top ten.
Well, Microsoft have turned it round on you with their latest advert for the XBox 360 and its new (ish!) dashboard, complete with wii-me style avatar system. You see, they’re not appealing to you at all, they’re trying to get your avatar to hook up with a ‘Real’ (that’s you and me to, well, you and me) and telling the avatar about all the fun stuff it can do. I feel objectified…
It’s a pretty clever idea actually, and a much more interesting way for XBox 360 to let people know what the dashboard can be used for. It does gloss over the fact that you need a gold account enabled Real for a lot of the stuff (I only come with a silver account, so my avatar- the girl on the right- is probably even now looking for a replacement Real) but its a fun little video if you’re new to the XBox 360, or if you still havn’t fully explored the dashboard yet.
Kudos to Microsoft for actually doing something with the avatars too. Although, when mine can come in from having a bath and be chased around by a possessed rubber duck, thats when I’ll sell my soul to my XBox 360. Oh wait… damn.
Avatars- see how to get your own Real in the video below.