I have a confession to make. I am a chocoholic. I enjoy nothing better than getting home, sticking on an episode of ‘The Big Bang Theory’ and munching my way through a bar of Galaxy. Or, even better, a nice Twix- that’s my favourite. It’s been said in the past that I enjoy chocolate so much I may as well just inhale it because it doesn’t manage to stick around for long at all.
Well, it seems that a gadget inventor out there knows me, and has invented Le whiff- a gadget that lets me do just that. Now, I’m not entirely sure why I would want to just smell chocolate rather than actually taste it. Sure, there’s less calories to worry about, and you can eat it without anyone making puppy dog eyes at you until you offer them a piece, but surely inhaling the aroma can’t compensate for the actual physical enjoyment of eating?
Actually, it might. Harvard professor David Edwards, lead inventor of Le Whif, says: “Over the centuries we’ve been eating smaller and smaller quantities at shorter and shorter intervals. It seemed to us that eating was tending toward breathing, so, with a mix of culinary art and aerosol science, we’ve helped move eating habits to their logical conclusion. We call it whiffing.”
You see, Edwards has deduced that we don’t actually need to eat chocolate. So Le Whif is sprayed into your mouth and you get the taste and the smell right there, apparently curbing your appetitive without you actually having eaten anything. Great for weight loss I suppose, but I think I like chocolate too much. It’s like the difference between smelling amazing cuisine then actually eating it- it doesn’t compare.
It launches later this month in Paris and can be ordered online for €1.80 per Le Whif. You get four shots per unit, so it’s about 27p a whiff. Cheaper than a chocolate bar at least. There’s a London launch November 26th – 27th.
Give me a cream egg any day…
More info at the Le Whif website.
2 thoughts on “Inhalable chocolate? Blasphemy!”
Spearheading a nationwide weight-loss program? Perhaps perhaps…
A very interesting gadget idea, though I’m with you- I’d prefer a king-size Twirl over the scent of one…