Last Thursday, we saw the launch of the new 'Studio' brand of laptops from Dell. Comprising of seven fresh and funky colours, the Studio range has taken the wedge shaped profile and the drop hinge from the XPS and customisation options of the Inspiron to offer a sleek and stylish mid priced laptop fit for anyone who is looking to add a bit of a personal touch to their laptop. Users will be able to customise the outside of their Studio laptop, by colour co-ordinating their laptop peripherals and accessories as well personalising their inside task bar by choosing its anchor location, background and font colour, and even the icons used to represent a category.
In addition, the Studio range will come in either 15.4 or 17-inch HD screens, Intel Core 2 Duo Processors, Windows Vista, built-in mobile broadband, a fingerprint reader to add an extra layer of security if you want it, and there is an optional Blu-ray drive if you want to watch Hi-Def movies.
Although the Studios won't win awards for been wafer thin like the Apple MacBook Air; with a great set of specs and a price to match, this is definitely fit for anyone who is looking for a stylishly designed yet affordable laptop.
You can watch my amateur footage of Dan at TechDigest.tv below (sorry Dan, my excuse is I was still excited by F1 cars outside).
For the first time the Dell laptops will be available at local stores like Tesco, PC world and Dixons too.
You can read the full press-release below.
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Full Press Release
Dell unveiled "Studio" last Thursday, a unique consumer brand designed to reflect the creative individual who demands tailored technology solutions.
The Studio portfolio includes features that consumers can rely on to expand their creativity and digital horizons. The products combine smart technology with elegant design and exciting personalisation options.
People seeking stunning design, brilliant colours, and innovative new technology will find inspiration in Dell's new Studio brand," said David Clifton, Director of Consumer Marketing, Dell Europe. "These products are built for today's digital lifestyle based on the millions of conversations we have every year on dell.com, Ideastorm and community forums. With Dell Studio, we're answering the call for personalisation, connectivity and simplicity.
The first Studio products are two chic laptops, the Studio 15 and Studio 17. These PCs combine sleek designs, striking visual elements and features such as standard slot load drives, backlit keyboard and built-in webcam. They are available today on www.dell.co.uk starting at £379 (Studio 15) and £469 (Studio 17) including VAT and delivery. Built-in mobile broadband will be available later next month. The laptops will also be sold at Tesco, Carrefour and DSGi stores in the UK, France, Spain, Norway, Sweden and Belgium from launch.
Sleek and Unique
The new Studio products inherit design elements first introduced in Dell's award-winning XPSâ„¢ M1330 and M1530 laptops, including a sleek wedge-shaped profile and iconic drop hinge. Taking a page from the Inspironâ„¢ portfolio, Studio laptops also offer several options that allow a customer to colour customise a laptop unique to him or her. In addition, Dell will offer optional colour-coordinated accessories and peripherals like backpacks, slip covers, mice and ear buds so customers can assemble a mobile high-definition package that's unique.
One year ago today we refreshed and revitalized our consumer portfolio with emphasis on product style, design and personalisation," said Alex Gruzen, senior vice president, Dell consumer product group. "Flamingo Pink and Midnight Blue laptops have since become regular sights on university campuses and in coffee shops. The new Studio products demonstrate that Dell is continuing to focus on design and value, delivering attractive, feature-packed mobile digital lifestyle products.
Starting with either a 15.4 or 17-inch high-definition display, customers can pick one of six optional colour choices, including new Plum Purple and Tangerine Orange in addition to Flamingo Pink, Midnight Blue, Ruby Red, Spring Green and Jet Black (standard). For a more subtly personalised laptop, Dell has added an optional high gloss Graphite Grey choice that can be customised with contrasting Black, or more vivid Blue, Pink or Red edge trim around the display back.
While Dell Studio systems have rich basic features, they also offer customers a wide variety of options to ensure the system facilitates and enhances the user's digital passions, whether that is being the curator of their own photo or music library or creating cool new web content. The optional Blu-ray Discâ„¢ drives help deliver cinematic video quality on high definition displays, and from late July, built-in mobile broadband connectivity through Vodafone means users can connect without finding a Wi-Fi hotspot. For extra security, customers can avoid unauthorised access and secure personal data with the optional fingerprint reader. Entertainment buffs will appreciate the hide-away express-card travel remote and noise cancellation ear buds.
Making it all easy
Dell is also focused on simplifying the consumer digital experience with unique user interfaces like the Dell Dock, a task-based application organiser. The Dell Dock is a unique user interface that automatically sorts all of the installed software applications on the PC into simple, user friendly categories, which can be accessed by a simple taskbar, leaving the desktop clutter free. Customers don't have to locate and open a programme by application name or icon on the desktop, but instead can locate it by task, like "email & chat," "security," "view photos" and "play music." The task bar is fully customisable: users can choose its anchor location, background and font colour, and even the icons used to represent a category.
2 thoughts on “Dell Introduces their New Great Value ‘Studio’ Laptop Range”
Although it will be nice to see Dell on the High St, the best deals will still always be available from their website. They sometimes have these ridiculous offers which personally i think are unbeatable.