Proposing to be the best in the world for flatscreen picture quality, Pioneer is launching its new generation of HD ready KURO plasma TVs. It has taken the guys at Pioneer a gruelling 10 years to get the design and development right so why has it taken so long to make the Kuro so perfect?
Well, 'KURO' means ‘perfect black’ in Japanese and in the world of televisions the more black results you get, the richer the colour and depth of vision is. What makes the Pioneer Kuro perfect is that their screen have up to 80% deeper black levels than any other flatscreens on the market…so I’ll let you do the maths.
To find out more about why in the eyes of Pioneer that Black is ‘in’, check out the press release below:
BACK TO BLACK AS PIONEER'S NEW KURO PLASMA TAKES SEEING AND HEARING TO THE NEXT LEVEL
Pioneer is launching its new generation of HD ready KURO plasmas which will deliver the absolute best flatscreen picture quality in the world. The new KURO is the result of more than 10 year's of research to design the ultimate screen that shows filmmakers' work the way they intended it to be seen.
'KURO' means black in Japanese. But not just any black. Perfect black. In the world of televisions, black is everything. The ability to create the deepest, truest black results in the richest colours and depth of vision. KURO screens have up to 80% deeper black levels than any other flatscreen on the market and the new range of televisions can produce colours so accurately that they make looking at the screen the same as looking at real life.
When the award-winning KURO range was launched in 2007 it wowed both the industry and consumers alike and was hailed as setting the industry benchmark for black levels against which all flatscreen TVs have been measured.. Rather than resting on its laurels Pioneer continued to push the boundaries of picture quality to produce the new generation of KURO TVs which have black levels five times deeper than the previous models.
"This new range of KURO plasma televisions exceeds the boundaries of what was thought possible. By continuously reinventing and recreating, Pioneer manages to offer consumers a truly moving experience, the essence of outstanding entertainment," said Heidi Johnson-Cash, general manager for Marketing at Pioneer GB.
With 70 year's experience in speaker technology, Pioneer is perfectly positioned to integrate the very latest sound features into the new KURO TVs. The units have unique sound settings associated with each of the KURO video settings - Dynamic, Standard, Movie and Game. The KURO models boast the most advanced SRS WOW HD technology providing greater control to manage low, mid and high audio frequencies. This adds to the virtual surround sound effect and produces clearer and more precise audio.
Having perfected the colour and sound, Pioneer also improved the intelligence of the KURO with an adjustment feature called Optimum Mode. This allows the TV to synchronize sight and sound by monitoring the content and light conditions of a particular room. Meaning that if the light in a room changes i.e. from day to night, or a light is turned on or off – the KURO will seamlessly adjust the picture and sound settings*1 to reflect this. The result is that films feel like a cinema experience and televised sports feel like you are actually on the field.
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