Samsung is one of the earliest proponents of Smart TV concept. It entered the field with launch of its Smart TVs back in 2009 and now 
the company is planning to sell over 25 million units this year. The global market for Smart TVs is estimated to be at 50 million units in 2012.
Samsung has come a long way from its earlier models of Smart TVs. Back in 2009, Samsung TVs were based on its home-grown operating system, which allowed users to download widgets and apps. These TVs were capable of streaming videos from Netflix, Amazon and Hulu without any internet connectivity. However, Samsung's latest TVs are truly smart with advanced voice recognition feature, which is capable of recognizing about 30 languages.
Talking about its new smart TV, Kim Hyun-Suk, head of Samsung's television unit, said, "This TV contains all technologies and features we have." The new TV, ES8000 is likely to hit the store shelves by the end of the month of March. Samsung is also expecting the masses to warm up to the concept of Smart TVs. Samsung's Kim said, "The sales so far this year have been even better than the same period last year.” Market experts are also expecting the smart TV segment to show growth this year.