Google is going to give some TLC to the UK and Europe in the form of Google TV. The company chairman Eric Schmidt today confirmed
that Google TV would be hitting European and UK market early next year. He was speaking at Edinburgh International Television Festival.
After spending good one hour on ripping current television industry apart, Schmidt said that Google TV is resolutely going to stay away from creating its own content. In his words, "We are under no illusions that we can create content. We are good at creating platforms. We’re no good at content."
Essentially, Google TV is yet another stab at merging internet and TV. So far, many companies have attempted this feat, but none has been able to score a decisive victory. The venture is still a 'work in progress' and Google TV is no different. Though it was launched almost a year back in the US but it has failed to meet its targets or to create any ripples in the Internet TV segment. For Google's good, we hope things will be a little different on this side of the pond.
We had recently noted that Google has now decided to create Android apps centered on Google TV. Schmidt remained mum about the pricing in the UK, but in the US, Google TV compatible Logitech TV Set up box is currently retailing at $99, down from its initial price of $249. Google TV has received poor response from consumers and tech experts, but it is continually evolving. So let's just hope it will in considerably better position by the time it reaches our shores.