Recently, Facebook faced humbling news of decline in its subscriber base in mature markets. However, it does not mean that the
social networking site is down and out. Contrary to this, it is marching ahead and is currently perched at the top of display ad market in the US. Facebook sprinted past Yahoo to claim the top position. Its ad revenue for year 2011 is likely to be in the range of $11 billion. With this, Facebook command 17.7 percent market share for graphical display ads, up from 12.2 percent share it had last year.
A report issued by research firm eMarketer also showed that the overall display ad market is growing at a fast pace and all the players in the field stand to gain, provided they play their cards right. The overall market is likely to grow at the rate of 24.5 percent. The erstwhile top gun Yahoo is looking to expand its online display business by 13.6 percent, despite losing the top spot.
On the other hand, Google, which has a massive following in text based ads is also planning to make a splash in display ad arena. The company is looking to grow at the rate of 34.4 percent. Google is also keeping its shopping spree open and recently acquired AdMeld, which is expected to help it in the display business. AdMeld helps web publishers in selling display ads on their sites. Google is expected to become a major player in the market along with Facebook and Yahoo.