Facebook is big all over the world, right? Well, not quite.
Surprisingly one of the few countries where Facebook is really struggling is Japan.
Surprising because the Japanese are avid users of social networking, even mobile social networking, except they (quirky as they are) prefer to use usernames and avatars rather than real details/photos in order to preserve a form of privacy.
In a survey, 89 percent of Japanese internet users have said they are wary of using their internet names online. Japanese social networks like Mixi and Gree and even Twitter are huge in Japan but Facebook is barely growing.
Though, no doubt Zuckerberg and Co would love to have a whack at the type of Globalisation seen with the likes of Coca Cola, they may have to just bite the bullet with this one unless they know how to change the ideology of a whole culture in their favour, because at the moment it seems that Facebook has no chance of ‘making it’ in the land of the rising sun.
Plus, it's not really very important (at least not for Facebook.) Even without Japan the social networking site is a cultural phenomena worth Billions which just keeps growing and growing.
The interesting thing here is that though us and the majority of the world are quick to splash our details around the web the stereotypically 'wacky' and 'techy' Japanese are cautious of such invasion of privacy.
The way things are going it seems like they might have the last laugh.
How do you feel about Facebook? Is it nothing to worry about or is it quite alarming that we are all so quick to lay our lives on full view to the world wide web and all its users?
Source: businessinsider