Buying music from online stores has always been a rather dull and uninspiring experience – most stores are great if you know what sort of music you want to buy, but quite often they fall well short when it’s come to musical discovery.
mFlow looks to change this experience with their new ‘social’ music store, it looks to revolutionise the way we buy music. It marries buying music with social aspects of Twitter and Facebook.
The way it works is very clever, mFlow has over 2 million tracks for you to listen to and buy, costing 79p they are DRM free and come in 320kps quality – nothing new their then.
Where the revolution comes is your ‘flow,’ when you sign up to the service you are given a username and you are allowed to follow other users – these range from famous artists, labels, DJs and bloggers.
Once you have a few people to follow their suggestions of music end up on your flow screen, you are able to listen to the track in full once, if you decide to buy the track the recommender is rewarded with 20% of the cost of the track and credited to their account.
If any of your followers then buy a track of your recommendation you will also receive 20% of the value of the track in your account. You can actually make money by recommending music.
The follow system is very similar to twitter, it looks to change the way we listen and buy music. If you are searching for music through their library you are limited to as many 30 second clips as you want; if you flow the track your followers they can listen to the track in full once. Thus protecting the track from unscrupulous recording that can happen on services like Spotify.
The catalogue already has over 2 million tracks in it, from labels including Beggars Group (XL Recordings), PIAS, Domino, INgrooves, EPM, Skint, Republic Of Music, 360, Toolroom, Buzzin' Fly, Ministry of Sound and Freerange Records - with many more on the way
We have been using the service for over a week now and we love it – we have already earner £2 back from our recommendations, which was credited back to our account allowing us to buy more music.
mFlow really is a clever way to buy music; it rewards people who love music and if their was a choice between buying a track on mFlow or any other music store I would choose mFlow every time.
Sharing music through mFlow is a genuinely fun experience and we hope that mFlow takes off as it is another fantastic way to find great new music.
Check out the introduction video from mFlow and Zane Lowe below.
Via mFlow
3 thoughts on “mFlow Review: iTunes meets Twitter”
wow … thanks a lot for such a review – I really like the way you described us. There are additional 2M+ tracks that we have licensed and working on adding them onto the platform shortly … there are also few exciting additions to the application that we will deploy next week … watch this space.