Google has rolled-out mobile advertising for YouTube in a bit to raise funds from the popular, but financially-floundering site.
The move follows YouTube's recent launch of pre-roll ads at the start of its videos. The pre-roll ads are skippable, but that doesn't mean they're not annoying.
The new mobile ads seem unobtrusive enough as a screenshot, but on the small screen they do actually take up a fair chunk of your screen.
"This is a great way for advertisers to reach YouTube viewers across multiple platforms," Taylor Cascino, Strategic Partner Development Manager at YouTube said in a blog post.
"In fact, at launch YouTube will immediately provide one of the largest audiences for a mobile ad campaign anywhere on the mobile web."
In terms of monetisation, YouTube is targeting a platform that is becoming more popular than ever, with YouTube's mobile site traffic expanding by 160% last year.
The Google-owned site has been in desperate need of extra funds for awhile now, and still remains in the red.
We're lucky enough to be spared mobile ads here in the UK, with YouTube's initial roll-out only hitting the US and Japan markets.
With Google desperate to turn the fortunes of YouTube around though, it will only be a matter of time before we have to scroll just that little bit more to see a Simpsons clip.
Do you stream online video to your mobile? Leave us a comment and let us know.
4 thoughts on “YouTube Switches On Mobile Advertising”
With mobile device usage increasing exponentially each year, mobile advertising with probably become a nice new revenue stream for Google.