Isn’t there anything that Facebook can’t do… Volvo Cars have released a new Facebook game in which you need to virtually drive around the world in 80 days. In the game, which has been released to promote Volvo’s super fuel efficient C30 DRIVe, you DRIVe (sorry, their pun, not mine) the C30 around the world using only your network of Facebook friends.
The game started just a couple of days ago and will run 80 days (which is 6,912,000 seconds – by the way) until February 4, 2010.
The C30 will do 828 miles on just one tank of fuel, so using the principle of six degrees of separation, you need to drive your Volvo to a Facebook friend who lives as close to 828 miles away as possible. Then the car is passed on from friend to friend, moving around the world until it makes its way back to you.
Volvo will donate €15,000 to a project that fights global warming (an environmentally-friendly wind farm in Izmir, Turkey) in the name of the team that drives around the world the most efficiently. And, for everyone who plays DRIVe Around The World, Volvo will additionally offset 99 grams of CO2; so the more people play the game the better it is for everyone.
If you are the captain of the winning team you will be arguably the world's most well-connected person!
Find out more here: http://apps.facebook.com/drivearoundtheworld/
[Via UK Car Reviews]
2 thoughts on “Sponsored: Around The World in 80 Days – Volvo’s New Facebook Game”
Thats clever marketing
yeah, I wonder how much that must have cost?