Think back to my post on the bitch fight between Microsoft and Apple, I didn’t know what outcome would occur i.e. would it improve microsoft’s sales or would it improve Apple’s sales.
Well I can now report that it has most probably improved Microsoft’s sales. A recent survey on value perception for ages 18-34 found that since the start of April, consumer opinion has shifted from the new iMac’s and the Mac Mini’s back to windows. So it looks as though the Microsoft campaign has pulled it off, when some analysts thought it wasn’t possible.
However it is of relative importance to note that this survey was only on “value”, and in my opinion Microsoft has always had the edge on Apple on value for money as Mac’s are a lot more expensive. “A PC is no bargain when it doesn’t do what you want,” Apple spokesman Bill Evans says. “The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price”. A steep statement i think you’ll agree?
For the full graph on the survey please look below.
