Google is rumored to be working on a cloud-based storage service to challenge iCloud, but this is not the only segment where the 
company is looking to outplay Apple. Apparently, Google is also developing its music streaming system. The service is expected to be launched later this year. Reportedly, the service will features a product which may be used for wirelessly streaming music on various devices.
Back in May e011, Google had demoed Project Tungsten, which involved Android based handsets. Joe Britt, Google's engineering director, said, "A Tungsten device runs the Android OS and the Android at Home software framework. It’s always powered on and always connected to the cloud. It has audio out and these examples can connect to either speakers or my home stereo system.”
The new venture will pit Google against not only Apple, but also against consumer electronics companies like Samsung and Sony. Samsung has already announced that it is bullish about Smart TV segment. The new service is also expected to be closely aligned with cloud computing as Britt stated, "You can enjoy your music synchronised throughout your house, all streaming Music Beta … since the boxes are running Android, they just pull the music directly from the music library in the cloud.”