We have heard rumors about Intel planning to launch Windows 8 tablets, but its competitor AMD is not far behind either. According to
the company's new chief executive officer Rory Read, AMD is all set to make its mark. Talking with industry analysts, he said, "We have a huge opportunity in front of us. How the world is using processors is changing rapidly. This is about stepping out of the shadows and leading.”
AMD's head of global products, Lisa Su said that the company would be releasing Windows 8 tablets by the end of this year. These tablets will contain AMD's Hondo chips, which are specifically designed for tablets. These chips consume lower power and hence are suitable for mobile devices. These chips will contain graphics and processing capacity in one single chip. AMD has christened the chip as APU or accelerated processing unit.
AMD is also aware of the growing competition. Intel recently announced its entry into smartphone segment with the introduction of Medfield chips. AMD, in turn, would be releasing Temash chips in 2013. These chips will succeed Hondo and will feature Jaguar processing core. The company chief executive officer said, "We're entering an inflection point in the market. We've got to see the opportunity in the market and execute on it. We have to build trust, change the architecture, and capture where the puck is going.”