Virgin Media to Give Price Shock to its Broadband Subscribers

Virgin Media had recently announced that it would be doubling the internet speed for its broadband users. But now, the company is going to increase not only the speed but also the price of its packages. Virgin's speed increase plan is likely to benefit over 4 million of its subscribers. However, at the time of announcement the company had stated, "Most customers will not notice the upgrades taking place, nor will any have to pay for the changes to take place.” But it looks like the subscribers are going to feel the pinch.

Virgin will now charge £1 more for its large broadband package, which also happens to be the most popular one. If you buy a large Broadband package without line rental, you will need to pay £22.50 per month, up £1.50. In certain cases, it is also going to bump the call charges by 12 percent. It would also be making some changes to its free call provision.

However, Virgin Media is not alone. Companies across the sector are looking to augment their revenue stream and major providers such as O2 and BT have already made some hikes. Virgin Media, "As part of our ongoing review of services, we’re making some changes to our cable pricing from April. On average, customers will see an increase of around £2.68 per month."

New charges would be applicable from April 1^st and if you are a Virgin subscribers, you can expect to get the informational letter soon.