Holiday season proved to be good for tablets and e-reader vendors. According to a latest report released by Pew Research Center, tablet and e-reader ownership almost doubled after holiday season in the US. The research report also showed that emergence of low cost tablets such as Kindle Fire is also fueling the trend.
Pew Research claims that 19 percent of all adults in the US now own some variant of tablet. An earlier survey conducted a little time before the holiday season had shown half of this figure. Similarly, e-readers have also gained ownership, up from 10 percent to 19 percent. The report suggests that about 28 percent of all adults in the US now own either a tablet or an e-reader. The survey was conducted on 2,008 subjects.
Talking about the significance of result, Pew Research said, "These findings are striking because they come after a period from mid-2011 into the autumn in which there was not much change in the ownership of tablets and e-book readers. However, as the holiday gift-giving season approached the marketplace for both devices dramatically shifted." The findings are also interesting as these show that e-reader market is thriving, despite the threats from low cost tablets.