It's Christmas time, London, 21 December 2011, as semi-last-minute shoppers dash around the capital gathering gifts for their loved and not so loved ones thousands of commuters are being entertained by a talented team of street-football players in a brilliant flash-mob at London's Victoria Station.
The stunt by Samsung which was essentially the construction of an interactive miniature football match in London's most central rail station was part of a joint scheme with ESPN. Their twelve part digital series sets to uncover the principles and dynamics of teamwork while also, of course, illustrating how Samsung's Mobile technology can enhance the sporting experience.
These days there's a whole new challenge in the marketing of mobile phones. Never mind telling people why they should buy your new handset, in this saturated market just telling people that your handset exists is a mammoth task and a flash-mob in a busy train station is certainly one way to introduce a new gadget. And let's be honest if we're going to get buried alive by advertisements we may as well have a little fun in the meantime.
Harriet Hall, International Account Director of Starcom who helped organise the event said: "In a competitive marketplace it's hard to launch new handsets in a way that stands out from the crowd. In this collaboration we've designed a consumer experience that not only does that, but includes the opportunity for consumers to get hands on with the product."
So there you have it. Whether you're interested in the way the Samsung Galaxy Note with its extra-large screen and S-pen will enhance teamwork or if you want to see some street-football check out the video below.