Rumors about Apple HDTV are gaining strength. Digitimes has reported that Apple' supply chain associates are preparing to start
producing parts for the purported TV in the first quarter of the next year. The TV itself is likely to be unveiled during the second or third quarter of the year. The industry experts are claiming that the company is moving away from its TV set top box formula. It had first launched such set top box in 2006. Now, Apple is looking towards launching full fledged TV sets.
Apple has stringed a number of prominent companies for manufacturing TV parts. Sharp is reported to be responsible for manufacturing 32 and 37 inch LCD panels for the TV. Samsung, on the other hand, is expected to develop chips for Apple TV. Industry reports have indicated that Samsung may have started chips manufacturing way back in November this year.
The Wall Street Journal had also earlier speculated that the company may be working on a voice-controlled TV. Apple is likely to use its new SIRI technology for this purpose. However, it is yet to be seen whether Apple would continue its set top box production along with the TV. According to some unofficial reports, several retail outlets have lowered the price for the existing set-top box, which suggests that something new and exciting is certainly cooking up at Apple HQ.