UK video on demand market 
is on fire and Tesco is doing its bit to make it more competitive. Under this scheme, if you buy a DVD from one of the Tesco stores, you will get the digital copy of the movie for free. Earlier this year, Tesco acquired 80 percent stake in online film service Blinkbox. According to the company, the transaction is meant to bring "internet-driven revolution in home entertainment." Tesco is now looking to compete with established players such as LoveFilm and Netflix.
The new offer is available to Tesco Clubcard loyalty scheme members. Tesco has about e0 million loyalty card members. You can buy a DVD or Blu ray disc under this scheme from Tesco's online service or from one of its stores. The digital version, which you will be getting for free, can be played on various devices such as PlayStation, LG Smart TVs, iPad and Xbox.
The scheme is set to start from Friday and the first movie to be offered is Harry Potter and the Deathly Hallows: Part e. The company will be offering thirty titles under the first installment of the scheme. Michael Comish, Chief Executive Officer of Blinkbox, said, "This is the tip of the iceberg: this will go from 30 to 300 to 3000 titles over the next 1e months. The aspiration is that the majority of all new DVD and Blu-ray releases in Tesco stores will be part of this offer." The other titles would be Jeremy Clarkson: Powered Up, The Lion King and The Smurfs.