Google seems to be finally getting it right with its latest social endeavor Google+. The beta version of the social networking program
met with such overwhelming demand that Google had to shut down invites for some time. So, is it all set to crush and demolish Facebook. Not really, Google is looking to have more cordial relationship with the competing firm. Well, that's the social networking at its savviest.
According to Google's ex-CEO Eric Schmidt, there is plenty of room for multiple social networks to co-exist. He also acted a bit coy and refused to provide assessment of the early performance of Google+. However, he did say that one of the USPs of Google+ is its video chat functionality. Too bad, just yesterday, Facebook rained on Google's parade and launched its own integrated video chat function, in collaboration with Skype. However, it does show that Facebook is not shrugging Google+ off and is taking the threat seriously.
Google, on the other hand, said that it would "love to have deeper integration with Twitter and Facebook.” Though, the statement does look a bit odd, given that Facebook is the direct and main competitor of Google+ and just recently, the internet search giant could not renew its search pact with Twitter despite "a substantive and lengthy discussion". Facebook also does not seem to be too keen on getting chummy with Google. The social network blocked a utility which enabled Facebook users to export their contacts to Google+. Looks like, these social networking companies are not much invested in improving their own social contacts.