Google is going to treat the narcissist in us with its online identity management tools 'Me on the Web'. With these tools, you can
create your Google profile, control third-party information and you can also choose to receive suggestions regarding Alerts terms.
However, the USP of "Me on the Web" is its ability to control third-party info. You may be discreet enough to known to post all the lascivious details of your life on the internet, but the information may be published by the third-party, like your friends. "Me on the Web" provides various ways of controlling such second-hand information about you on the net. You can set the Alerts for every time some information regarding you is posted on the net.
You can access this feature through Google Dashboard. All you have to do is to set alerts, and Google is kind enough to provide you with the suggestions regarding the search terms which you should use. However, the real question is whether you would be comfortable letting a company, well known for flouting regulations concerning their users' privacy, manage your online identity?
Though, the feature of setting up Alerts for notifying you every time your name is mentioned but "Me on the Web" is more comprehensive set of tools for more holistic management of your online persona. You can get specific tips for the better management of your online identity. So, go ahead, you may not change the 'real you' but you can certainly change your online 'Alter ego'.