Vevo, a music video site, has finally made its first international foray. The site has been launched in the UK and is all set to be
devoured by the music fans. Vevo is backed by two major record labels and is now negotiating terms and conditions with key UK media companies such as ITV and Channel 4. The site was launched in 2009 and has been limited to the US since then. However, now that the company is expected to start generating profits soon, it looks like that the time is ripe for Vevo to spread its wings. Though Vevo management did not announce any concrete plans, but it is expected that North African and Middle East versions of the site would be launched soon.
Vevo has made it clear that it fully understands the uniqueness of the UK market and thereby would be customizing its offerings suitably. Though, UK viewers would be able to watch US music videos, interviews and other content, they will be treated with UK specific stuff as well. Well, one this thing is for the sure that Vevo does not need much introduction. Most of the UK music buffs are already acquainted with the site via its YouTube hosted channel. Vevo claims that its subscription base is already bigger than BSkyB, Channel 4 and ITV combined.
Vevo also has an edge over other video media sites, which generally face massive hindrance in their international ventures due to licensing issues. Earlier, Hulu had given it a try but since it had only US rights for most of its content, its overseas projects did not quite take off. Similar problems were faced by Netflix. But Vevo does not have to go through hoops for securing the international rights since the site is founded by Sony Music and Universal Music, which owns the content shown on the site.
Vevo is planning to feature Tom Vek and Tinchy Strider videos on its UK site. Also look out for Jessie J., Adele and James Blake interviews. Vevo is also launching its iOS and Android Apps.