Though, naturally Microsoft are denying this, it seems their internet search engine (yes the one with the annoying adverts) has been copying its results off Google.
In an operation called Bing Sting, now this is all a little convoluted but…
Google crafted one-time code that would allow it to manually rank a page for a certain term. It then created about 100 "synthetic searches" (queries that few people, if anyone, would ever enter into Google.)
These searches returned no matches on Google or Bing but with the code enabled, Google placed a honeypot page to show up at the top of each synthetic search.
The only reason these pages appeared on Google was because Google forced them to be there. There was nothing that made them naturally relevant for these searches. If they started to appeared at Bing after Google, that would mean that Bing took Google's bait and copied its results.
Get it? Well it all makes sense when you look at the picture below.
So how are both sides reacting to the news?
Google say- "I've got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book."
Bing say-"As you might imagine, we use multiple signals and approaches when we think about ranking but like the rest of the players in this industry, we're not going to go deep and detailed in how we do it. Clearly, the overarching goal is to do a better job determining the intent of the search, so we can guess at the best and most relevant answer to a given query.This Google experiment seems like a hack to confuse and manipulate some of these signals."
So do you care? And if so who's side are you on? Don't be shy leave a comment below.
Source: ZDnet
One thought on “Google Accuse Bing Of Stealing their Search-Results”
Wow, MS’ apologists? The fact that you can type in something like afhdshjacds and Bing returns the exact same results as Google says they are copying. It’s that simple.