Amazon is planning to challenge Google on its home turf. The company is planning to launch a software application store for Android
devices. This would mean that the online retailer will be directly competing with Google's App Marketplace. According to the Wall Street Journal, Amazon will take 30 percent cut from the apps in its store, whereas the remaining 70 percent would go to the developers. There will also be a clause that would forbid the developers from offering the App at a lower price elsewhere.
Other clauses of the agreement require the developers to submit their existing apps within two weeks of entering into the contract, whereas for the new apps, the time limit has been set at two weeks of their initial availability on any comparable app store. However, no news about the name of the store or its opening date is available. Both Amazon and Google have also declined to comment on the rumors. So what does new market entails for consumers. While Android is an open system, Google has largely restricted the access to its Marketplace. Amazon's store may mean that new Android running devices would not be dependent on Google's approval. We just hope that Amazon store gets some quality apps and not rightly much-maligned fart apps.