Verizon currently preinstalls something called the V Cast App Store on many of its BlackBerry phones, offering users an alternative to the official BlackBerry App World.
And now they're planning to do the same for Android. Many have applauded Android’s relaxed app philosophy others have pointed out is obvious flaw, that when the flood gates are wide open a lot of crap comes rushing in with the good apps. This is of course is Apple's reasoning for their app review system and though many complain about Apple's totalitarian grip over developers, it's the reason the Apple store is one of the best and even they can't keep out the all the fart soundboards and talking animals.
So what's the answer? The clever people over at Verizon think that we should get the best of both worlds. Thanks Verizon, great idea. So alongside the app free for all that is the Android market there's going to be a more controlled Apple style store.
According to AndroidandMe, Verizon will be expanding V Cast App Store to Android devices in coming months, having opened submissions to Android developers on September 1st. It doesn’t cost developers anything to apply, and just as with Apple’s App Store, Verizon will review every entry.
To attract developers Verizon offer,
"¢ No Testing Fees
"¢ Carrier Billing
"¢ 70/30 Revenue Share - 70% Developer / 30% Verizon
"¢ Hands-on, Experienced Content Programming Team.
And for now, Google isn’t too concerned about what Verizon’s doing with Android, just so long as it’s Android they’re doing it with.
Source: Gizmodo