Vodafone and First Direct have pulled their adverts from Facebook because their adverts were being shown near the racist UK “political party”, British National Party content. Although they buy ‘bundle’ advertsing to appear on numerous website they don’t have control over which ones.
I want to say well done to Vodafone and First Direct for making this stance as they’re showing that their own policies and values do not comply with the controversial and racist stance that the BNP portray.
It is also making companies aware that they do not have control over where their adverts are placed online and that something needs to be done.
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