Polaroid 300 Instant Camera Under Fire

You may think the new Polaroid looks a little familiar, and you'd be right, with the new Polaroid 300 taking a leaf or two out of the Fujifilm Instax Mini's book.

This makes sense, as the 300 was developed in partnership with Fujifilm, which explains the back to the drawing board natures of the camera's design.

A new Polaroid prototype was unveiled at this year's CES, but this camera has caused a spark of controversy as it doesn't work with traditional Polaroid 600 film.

The company responsible for making Polaroid film, Impossible B.V, looks to have been left out in the cold with the development of the new camera.

A spokeswoman for Impossible B.V said: ‘The management of the Impossible Project finds this confusing and clearly wants to state that the Polaroid 300 is not the camera that has been announced in Polaroid’s press release from January 7 2010."

The company had expected Polaroid to release the 1000 camera which accepts Polaroid 600 film produced by Impossible B.V.

The new 300 camera prints out instant photos in 1.8×2.4-inch business card size, from the top of the device.

It comes with flash, four scene settings and is powered by ye-olde AA batteries (remember them?).

For the fashion conscious, the camera comes in black, blue or red.

Polaroid's 300 will be in shops for £79.99 while you'll need to fork out £12.99 for a 10 exposure pack of instant film. If you or a mate head off to the US though, film costs just $9.99, so you might want to bring a bigger suitcase to snap up a bargain.

Have digital cameras ended the days of instant photography? Leave us a comment and let us know.