If you thought this year's Oscars was just a place for movie awards and celebrities touting their posh frocks down the red carpet, then think again.
This time it was tech giants, Apple, that were stealing some of the limelight by publishing a new teaser commercial for the iPad during the Academy Awards presentation Sunday evening.
This 30 second advert captured the audience's attention, using backing music from The Blue Van’s catchy tune “There Goes My Love,” as the advert runs through a variety of iPad features and then finishes with the iPad’s April 3 launch date.
Buy Now: Apple iPad WIFI 16GB from Amazon
Buy Now:Apple iPad WiFi Versions Available from Apple
To view this advert, check it out on the Apple website.