At this year’s IFA tech fair, Sony was never going to get away without mentioning the great strain the recession has had on big businesses such as theirs. So, when Sir Howard Stringer, Chairman, CEO and President of Sony, took to the microphone, we all knew what to expect.
Sony has this year gone through some big changes and, with the launch of its new tag line, Make dot believe (Make.Believe when written down), Sony is repositioning itself as less of a product manufacturer and more a producer of cutting-edge, creative content.
Cloudy With A Chance of Meatballs, the flagship film promoting their new 3D projector, didn’t blow the congregated bloggers away- but none of them were its target audience. 3D footage of stunning nature documentaries, fast-paced football matches and Gran Turismo, on the other hand, seem to excie most of the crowd.
3D, Sony proclaim, is the next big thing in home entertainment. Many have tried to steal the home 3D viewing crown (Shrek 3D, Spy Kids 3D, etc) but none have really scratched the surface. Now, with Sky launching a 3D channel in 2010, and Sony’s new range of Bravia TV’s perfect for 3D gaming, the crown seems to be slipping from its perch.
How many think-tanks and millions of dollars did it take to shift from Imagine everything we wonder?