Credit Crunch? Orange Offers A Blackberry Solution
Blackberry has always been a business customers type of phone, with no PAYG Blackberry being previously available. Orange however, in an attempt to get round the current recession, have decided to release their first PAYG Blackberry handset.
The phone in the middle of the offer is the new Orange Exclusive Indigo Blackberry Pearl 8120, and although not one of the top of the range models, the price tag of around £145 seems to be a pretty good deal.
Ian Fogg, Principal analyst at forrester, believes that Research In Motion (RIM), the company that manufactures Blackberry’s wireless communications, could be looking towards a younger audience with this offer, as this is the biggest sector of the population that won’t be hit as hard by the credit crunch, indicating their move towards this new PAYG offer.
The handset comes with 64gb of flash memory, with the option of expanding this with support for a microSD card, bluetooth, a 2 megapixel camera with LED flash, impressive 802.11b/g wi-fi capabilities and built-in access to Facebook, MySpace and a whole host of other online communities which should appeal to pretty much anybody nowadays.
This offer is expected to hit the shops from Friday 30th January, and will be widely available in a variety of different colours, ranging from black right through to pink.
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This is a pretty smart move from Blackberry. It’s not the best financial climate to take on more debt in the form of a mobile contract, so I think this will appeal to lots of young customers as you’ve said.