Microsoft Xbox 360 Reigns Supreme in Gaming Segment

Microsoft has got a big winner in Xbox 360. The popular gaming console commanded 40 percent market share in 2011. According to AllThingsD, gamers spent about $6.7 billion on buying Xbox hardware and games in 2011. The major share went towards the purchase of games at $4.6 billion. Remaining $2.1 billion was spent on purchasing Xbox 360 console.

According to the data compiled by NPD, videogame software and hardware market turned over $17.02 billion in 2011. This figure represents 8 percent decline over 2010 figures. However, digital downloads reported 7 percent year over year increase to touch the figure of $7.24 billion in volume.

Apart from top performer Xbox 360, Sony PlayStation also witnessed a good year with 5 percent increase in its sales volume. Nintendo Wii, performed rather poorly with decline in its revenue.

The report also highlighted poor performance of the sector for the month of December, which dragged down the annual figures.  December accounted for only 23 Percent of annual figure, down from last 10 years average of 28 percent share. NDP Group said, “Because of the great slate of content that came to market during the fourth quarter, I had expected December sales to represent a larger portion of total year sales than what occurred.”

 

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One Response to “Microsoft Xbox 360 Reigns Supreme in Gaming Segment”

  1. romes says:

    Awesome article! I think Microsoft will always come out on top. The Xbox franchise is a hit. The Xbox came to the scene and it just blew away the competition. Not to mention the games Microsoft can bring to the table are better than the ps3 and Wii in my mind. The xbox had halo 1 and the elder scrolls morrowind both awesome games. Now, their updated version the xbox 360 has the elder scrolls skyrim, halo 1, modern warfare 2 and 3, fallout franchise and the list goes on.

    I think Microsoft will be on top for a long time. Nintendo should just stop because their games are crappy as well as their graphics. The nintendo 64 is where they were the best. ps3 is alright if you want an overpriced dvd player.

    Again, awesome article.

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