Apple came out with stupendous quarterly results, but things are not equally rosy for other tech companies, especially for the companies like Acer, which used to get their bread and butter from netbook market. Apparently, iPad’s success has hit the netbook market hard and Acer felt the blow in the form of losing 64 percent of its quarterly profit. Well, the company also recently sacrificed its CEO on the altar of tablets.
With a new CEO in the tow, the company is now looking for a new direction and it looks like that it has chosen tablets over netbooks. Reportedly, the company is phasing out its netbook orders and is focusing on tablet production instead. Acer has also set up a separate division for drawing out its tablet strategy.
Acer has already phased out its Aspire One netbooks series with the launch of new Acer Iconia Tab A500. This 10.1 inch tablet comes with Honeycomb version of Android platform. Under the hood, It has NVIDIA’s Tegra 2 processor and 1 GB of RAM. Acer Iconia comes with 16 GB of on board storage and is now available via Best Buy for cool $450. Now, with the release of Asus Transformer and Iconia, we are getting to see some sort of sanity in the tablet pricing. Probably, Motorola should have read the rule book before pricing Xoom. However, Iconia is still $50 pricier than Asus’s offering, which comes with comparable specs.
Acer is not only looking at the pricing aspect, but is also bringing innovation. The company is reportedly planning to use cutting edge ‘Shuriken’ displays. The new displays will help in designing tablets with more screen real estate without adding corresponding bulk. Coming from the House of LG, Shuriken is expected to deliver the performance, but performance comes at a price, and in this case, the price is good 50 percent higher than its conventional counterparts. The company is likely to first use the display on experimental basis for the purpose of gauging whether the consumers are willing to pay the premium pricing.