Casio Captures the Budget Market with the EX-S7 and EX-Z35

While low-end cameras aren’t usually much to get excited about, Casio’s latest releases have made the effort to be interesting with social media features and by being overall quality devices.

The point-and-shoot Casio EX-S7 and EX-Z35 cameras are updated versions of last year’s EX-5 and EX-Z33 models.

The 12-megapixel S7 features Casio’s Exilim Engine 5, which enhances image processing quality and extends battery life.

Available in either black or purple, the front of the camera has a 3x f3.1-5.6 36-107mm-equivalent lens, while on the back is a 2.7 inch TFT colour LCD screen.

casio exs7 exz35 budget point and shoot digital cameras

Being a budget camera, Casio has focused on making the camera user-friendly.

If you’re in the presence of something particularly entertaining, you can make use of the one-touch movie record button, allowing you to shoot video clips in up to 720p resolution.

If you fancy yourself a bit of an undiscovered Spielberg, this may be your opportunity to shine, with a built-in YouTube Capture Mode that automatically records and saves movies in the optimal size for uploading onto the video sharing site.

There is also a quite nifty Dynamic Photo mode, allowing you to cut people or objects out of a photo and insert them into another. So yes, you can look like you were playing against Arsenal in last week’s game.

The Casio EX-Z35 also has 12-megapixel resolution, and features the same lens and one-touch movie record button as the EX-S7.

It does have a smaller 2.5 inch LCD screen, but can record movies in 848 x 480 (wide screen), 640 x 480 or 320 x 240 pixel resolution.

The Z35 also has the added bonus of coming in a plethora of colours: pink, purple, blue, silver and black, so you can customise your camera to your sweets of choice.

Both cameras are powered by a rechargeable lithium ion battery and are SD/SDHC memory card ready.

They each feature Easy Mode, which simplifies the already simple cameras, in turning the flash on or off, changing the image size and selecting the timer.

Would you buy a feature-packed budget camera over a high-end model? Leave us a comment and let us know.

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- who has written 489 posts on UK Gadget and Tech News, Reviews and Shopping.

I love shiny things with flashing lights except furbys.


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