Whilst there was a whole bunch of excitement going down at E3, one of the things we’d hoped to hear from Sony was that it would be bringing the PS3 in at a lower-price point to encourage new uptake. Unfortunately our hopes seem to have been dashed against the cruel rocks of reality, but all may not be lost.

According to a report over at IndustryGamers hope may be on the horizon for those of you waiting for the PS3 to drop its not inconsiderable price-tag.

Analyst Arvind Bhatia of Sterne Agee remarked in a note that ““industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August”, and whilst that’s not official confirmation of any kind, it’s nice to hear rumours that the big S could become a bit more pocket-friendly.

If accurate, the drop would tie-in nicely with the release of the next Madden 2010 iteration in mid-August and “the start of the back to school shopping season. This will naturally be positive for the industry”, commented Bhatia.

If the price-drop does happen, we may well see the other big rivals following suit to make their own offerings more competitive, which is naturally positive for the consumers.